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| How often do you go to the movie theatre? |
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| Which of the movie theatres you normally visit? |
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| How many screens would you prefer? |
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| Kindly rank the types of shops and stores you would like in a multiplex? |
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| Coffee shops |
| | | Restaurants |
| | | Apparel Stores |
| | | Food chain outlets |
| | | Ice cream Joints |
| | | Gaming Zones/arcade |
| | | Book stores |
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| How much do you usually spend on your leisure activities per week? |
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| What amount of time do you spend on leisure activities per week? |
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| What other leisure activities do you pursue? | | | | Where do you want a new multiplex to be? | | |
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| Is there anything unique about multiplexes compared to other film theatres? |
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| If yes to the above question, please explain | | |
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| How much are you willing to pay for a Hollywood movie in a multiplex? |
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| How much are you willing to pay for a Hindi Movie in a Multiplex? |
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| How much are you willing to pay for a regional movie in a Multiplex? |
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| How imporatant is Parking space for you in a Movie theatre? |
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| How important is Snacks bar for you in a cinema theatre ? |
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| How important is Leg space for you in the cinema theatre ? |
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| How important is Air conditioning in a cinema theatre ? |
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| How important is sound system for you in a cinema theatre? |
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| How important is Aesthetics for you in a cinema theatre ? |
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| How important is location of the cinema theatre? |
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| Have you been to any Multiplexer like Innovative? If yes please answer the questions below |
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| How important was the location of "Innovative" Multiplex for you? |
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| How important was "Ease of Booking" for you at Innovative Multiplex? |
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| How important was "Parking Space" for you at Innovative Multiplex? |
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| How important was "Staff service" for you at Innovative Multiplex? |
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| How important was "Interior facilities" for you at Innovative Multiplex? |
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| How important was "Ambience" for you at Innovative Multiplex? |
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