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Hi,

We would like to thank you for taking the time to fill out this survey. Your responses are very valuable and appreciated and will be kept stricly confidential. Please be sure to read the questions and directions carefully. It should only take less than 5 minutes to complete this questionnaire.



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* How often do you eat out at dine-in and/or fast-food restaurants? (select one choice below)
 
Never
 
Rarely (less once a month)
 
Occaisonally (once a month or so)
 
Often (2-3 times a month)
 
A lot (once a week or more)
 
 
* Which of the following influences your decision to eat out instead of eating at home? (select all that apply)
 
Convenience/On-the-go food
 
Can't Cook
 
Change of Routine/Special Treat
 
Inexpensive Meal
 
Neccessity
 
Good Food/Craving
 
Other
 

 
 
 
Burger Joints
   
Sandwich Shops
   
Chicken Places
   
 
 
* What ONE factor MOST influences your decision of where to eat out? (choose only one)
 
Location
 
Menu Selection/Food Type
 
Cost
 
Reputation of Brand
 
Loyalty/Habit
 
Craving
 
Resturants' Hours of Operation
 
Decision of Friend/Family Member
 
Other
 
 
 

* Rank the following resturants in order of preference (1 - Highest, 4 - Lowest)
KFC
Zaxby's
Wendy's
Chick-fil-A
 
 

* How familiar are you with Zaxby’s?
 
Never heard of it
 
I know of it, but I've never eaten there
 
Ate there once but didn't like it
 
Occaisonally I eat there
 
Its one of my favorite resturants! I eat there all the time
 
 

* When did you first try Zaxby’s?
 
Within the past year
 
A year ago
 
Several years ago
 
Don’t remember
 
Never tried it
 
 

* How often do you eat at Zaxby’s?
 
Never
 
Rarely (less once a month)
 
Occaisonally (once a month or so)
 
Often (2-3 times a month)
 
A Lot (once a week or more)
 
 

Which of these do you associate with Zaxby's food? Check all that apply.
 
Hot & Fresh
 
Variety & Choices
 
Zesty & Flavorful
 
None of the above

 
 
Please indicate how strongly you agree or disagree with the following statements about Zaxby's.
Strongly Disagree Disagree Neutral Agree Strongly Agree Don't Know
Correct/Complete Orders
Competitve Prices
Good Value For The Money
Completely Satisfying Dining Experience
Freshness Is Worth The Wait
Likely To Eat At Zaxby's In The Future
 
 

* Overall, how do you rate the quality of Zaxby’s Food?
 
Excellent
 
Good
 
Average
 
Fair
 
Poor
 
Not Applicable
 
 
 
* Please comment briefly on why you rated Zaxby's how you did above.
   
 
 
Tell Us About You




For the folowing questions, please select the answer that best describes you.
 
 
 
* Your Age
 
Under 18
 
18-24
 
25-35
 
36-49
 
50+
 
 

* Sex
 
Male
 
Female
 
 

Total Household Income
 
Less than $25,000
 
$25,000-$50,000
 
$50,000-$75,000
 
$75,000-$100,000
 
$100,000 or more
 
 

* Race / Ethnicity
 
White
 
African American
 
Hispanic
 
Asian
 
American Indian
 
Prefer not to answer
 
Other
 
 
 

* Highest Level of Education Completed
 
High School Diploma / GED
 
Some College
 
Associate's / Trade School Degree
 
Bachelor's Degree
 
Graduate / Master's Degree
 
Doctorate / PhD
 
 

* Occupation
 
Professional / Technical
 
Management / Supervisory
 
Trade / Laborer
 
Sales
 
Self-employed
 
Homemaker
 
Student
 
Retired
 
Unemployed
 
 

* Marital Status
 
Single / Never Married
 
Married
 
Seperated
 
Divorced
 
Widowed
 
 

* Children in Household (under 18)
 
No children
 
Youngest child under 6
 
Youngest child between 6-14
 
Youngest child between 15-18
 
 


We have already held the focus groups for this survey. However enter your contact info below if you think you might like participate in a one-on-one interview.
 
 
 
Name
   
Email Address
   
Phone number
   
 
Please contact [email protected] if you have any questions regarding this survey.
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