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Australia Trade Segmentation

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Exit Survey
 
 
Dear Retailer [insert retailer name],

As a main tobacco supplier to your business we highly value our relationship with the tobacco trade and want to ensure that we continue to meet and hopefully exceed your expectations. As part of our ongoing commitment to provide outstanding support and service to the tobacco trade we ask that you complete our survey and as a thank you, you will receive a gift card worth XXX.

Please be assured of confidentiality as none of your responses will be identified back to you, and the results will be reported in aggregate form.

Please start with the survey now by clicking on the "Next" button below.

Thank you very much for your time and support.

Sincerely,
XXX

Research Agency xxx
 
 
 
 
Which of the following best describes your position within the store?
 
 
 
Where is your store/s? 
 
NSW / ACT
 
NT
 
QLD
 
SA
 
TAS
 
VIC
 
WA
 
 
 
Where in NSW / ACT?
 
 
 
Where in Queensland?
 
 
 
Where in South Australia?
 
 
 
Where in Tasmania?
 
 
 
Where in Victoria?
 
 
 
Where in Western Australia?
 
 
 
Please select your gender.
 
 
 
Please select your age range.
 
18-24
 
25-29
 
30-34
 
35-39
 
40-49
 
50-59
 
60+
 
 
 
Which of the following best matches the business type you work in?
 
Tobacconist
 
Convenience
 
Supermarket
 
General Trade e.g. milk bar, newsagent
 
Other
 
 
 
 
In the last month have you been visited by a Tobacco sales representative from any, some or all of the three large tobacco companies (BATA, ITA & PML)?

Note: BATA Brands e.g. Winfield, Rothmans. ITA Brands e.g. JPS, Horizon. PML Brands e.g. Peter Jackson, Bond Street.
 
Yes
 
No
 
 
 
Which of the following best reflects how you see the role of the Tobacco category in your business?
 
Drives foot traffic
 
Profit driver
 
Basket of goods driver
 
It’s a small part of my profits
 
It’s a convenience I provide for my customers
 
 
 
Do you personally use any of the tobacco companies Online Portals for…?

(Select all that apply)
 
Ordering stock
 
Educating/learning
 
Other (specify)
 

 
 
Thinking about your experience with the tobacco suppliers you work with, how important to you is each of the statements below.
Not at all important Slightly Important Moderately Important Important Extremely important
Can provide information and education in my preferred language
-
Proactively identifies issues and provides solutions
-
Has rewards for all staff in the business (where permitted by state tobacco legislation)
-
Does what they say they will do and is consistent
-
Recognises that making profit is important to me
-
Recognizes when I need additional help
-
Provides information on products in brochure form / cheat sheets
-
Is respectful of my time when communicating with me
-
Is willing to swap damaged or old stock quickly
-
Understands my business
-
Not at all important Slightly Important Moderately Important Important Extremely important
Has reasonable payment terms (no direct debit)
-
Has sales reps that don’t change too often and knows my store
-
Provides reasonable rebates
-
Has knowledge of my business (local area, customer type and store type)
-
Knows what is most important to me and my business
-
Has an easy ordering process
-
Understands the challenges I face in my business and acts on them
-
Assists me to achieve more profit in my business
-
Provides me with useful information for my business
-
Has effective incentives/programs to support my business goals
-
Not at all important Slightly Important Moderately Important Important Extremely important
Provides useful information for my business on New Product Launches (NPL)
-
Collaborates and works with me
-
Takes time to educate me on the latest product information
-
Listens to my individual business needs
-
Has an effective sales rep that gives specials
-
Takes time to know me and my business personally
-
Is willing to accept returns on mistakes made
-
Visits me regularly enough to meet my needs
-
Helps me solve problems quickly
-
 
 
How would you rate BATA overall on each of the statements below? 
Knows what is most important to me and my business
Does what they say they will do and is consistent
Is respectful of my time when communicating with me
Provides useful information for my business on New Product Launches (NPL)
Recognises that making profit is important to me
Has effective incentives/programs to support my business goals
Has reasonable payment terms (no direct debit)
Has an easy ordering process
Has an effective sales rep that gives specials
Has rewards for all staff in the business (where permitted by state tobacco legislation)
Is willing to accept returns on mistakes made
Provides reasonable rebates
Collaborates and works with me
Assists me to achieve more profit in my business
Understands my business
Proactively identifies issues and provides solutions
Is willing to swap damaged or old stock quickly
Provides me with useful information for my business
Understands the challenges I face in my business and acts on them
Listens to my individual business needs
Recognizes when I need additional help
Provides information on products in brochure form / cheat sheets
Can provide information and education in my preferred language
Has sales reps that don’t change too often and knows my store
Takes time to educate me on the latest product information
Has knowledge of my business (local area, customer type and store type)
Helps me solve problems quickly
Takes time to know me and my business personally
Visits me regularly enough to meet my needs
 
 
How would you rate ITA overall on each of the statements below? 
Understands my business
Does what they say they will do and is consistent
Is respectful of my time when communicating with me
Has knowledge of my business (local area, customer type and store type)
Visits me regularly enough to meet my needs
Listens to my individual business needs
Proactively identifies issues and provides solutions
Provides reasonable rebates
Provides useful information for my business on New Product Launches (NPL)
Takes time to know me and my business personally
Knows what is most important to me and my business
Recognizes when I need additional help
Is willing to swap damaged or old stock quickly
Has rewards for all staff in the business (where permitted by state tobacco legislation)
Recognises that making profit is important to me
Can provide information and education in my preferred language
Provides me with useful information for my business
Has sales reps that don’t change too often and knows my store
Is willing to accept returns on mistakes made
Has an effective sales rep that gives specials
Has reasonable payment terms (no direct debit)
Assists me to achieve more profit in my business
Provides information on products in brochure form / cheat sheets
Understands the challenges I face in my business and acts on them
Has effective incentives/programs to support my business goals
Has an easy ordering process
Collaborates and works with me
Takes time to educate me on the latest product information
Helps me solve problems quickly
 
 
How would you rate PML overall on each of the statements below? 
Is willing to swap damaged or old stock quickly
Has effective incentives/programs to support my business goals
Can provide information and education in my preferred language
Provides reasonable rebates
Recognizes when I need additional help
Has rewards for all staff in the business (where permitted by state tobacco legislation)
Has knowledge of my business (local area, customer type and store type)
Recognises that making profit is important to me
Understands the challenges I face in my business and acts on them
Provides information on products in brochure form / cheat sheets
Is respectful of my time when communicating with me
Provides useful information for my business on New Product Launches (NPL)
Visits me regularly enough to meet my needs
Helps me solve problems quickly
Collaborates and works with me
Proactively identifies issues and provides solutions
Takes time to educate me on the latest product information
Takes time to know me and my business personally
Has sales reps that don’t change too often and knows my store
Is willing to accept returns on mistakes made
Knows what is most important to me and my business
Assists me to achieve more profit in my business
Listens to my individual business needs
Understands my business
Provides me with useful information for my business
Does what they say they will do and is consistent
Has an effective sales rep that gives specials
Has reasonable payment terms (no direct debit)
Has an easy ordering process
 
 
 
Based on all the ratings you have just given, please rank the following three manufacturers? 
Drag your choices here to rank them
     
     
    Below are different events, activities and services that a tobacco supplier could potentially provide support with as part of it services to you and engagement with you.



    How valuable to you is each of the elements below in assisting you to manage work or personal/family aspects of your life?



    Note: some aspects also relate to events a tobacco supplier may recognise you with.
    Not at all Valuable Slightly Valuable Moderately Valuable Valuable Extremely Valuable
    Interpreter services for complicated or legal matter
    -
    Rewards Card/gift card
    -
    Shopping experiences
    -
    Soccer - Tickets to the World Cup
    -
    Legal Advice on tobacco regulations
    -
    Business financial services – better rates (i.e. loans, insurance)
    -
    Wine tours for couples
    -
    Car racing tickets (Formula One, V8)
    -
    Local business networks to leverage group buying power
    -
    Fishing tours
    -
    Not at all Valuable Slightly Valuable Moderately Valuable Valuable Extremely Valuable
    Assistance with school fees
    -
    Assistance within the shop when I am on holidays
    -
    Brand Experience Events
    -
    Business running education for partners
    -
    Cheaper deals on home improvements e.g. gardening
    -
    Spa/massage/pampering
    -
    Financial Advice for retailers – how to maximise profit
    -
    Entertainment (i.e. theatre tickets, tickets to music concerts)
    -
    Couple or family experiences (i.e. dining, weekend escapes)
    -
    Adrenalin experience vouchers (e.g. sky diving, ballooning)
    -
    Not at all Valuable Slightly Valuable Moderately Valuable Valuable Extremely Valuable
    Personal financial services – better rates (i.e. loans, insurance, superannuation, managing retirement)
    -
    Good rates on store maintenance services
    -
    Tickets to Australian International Open Events (i.e. Golf, Tennis)
    -
    UFC/Boxing tickets
    -
    AFL/NRL finals tickets
    -
    Structured school holiday programs
    -
    Visas – Assistance with residency
    -
    Security services to protect stock and staff
    -
    Online courses/webinars to help with selling and business skills (not modules)
    -
    Cheaper rates on holiday packages
    -
    Test Cricket Test tickets
    -
     
     
     
    How long have you been in tobacco retailing in Australia?
     
    Less than 2 years
     
    2-5 years
     
    5-10 years
     
    10-15 years
     
    16-20 years
     
    More than 20 years
     
     
     
    Which of the following best describes your situation?
     
     
     
    Is the business you work in?
     
    Family run business – I am a family member
     
    Family run business – I am not a family member
     
    Not a family run business
     
     
     
    Were you born in Australia?
     
    Yes
     
    No
     
     
     
    How long have you been living in Australia?
     
    Less than 2 years
     
    2-5 years
     
    5-10 years
     
    10+ years
     
     
     
    Is English your primary language?
     
    Yes
     
    No
     
     
     
    Do you speak other languages fluently?
     
    Yes
     
    No
     
     
     
    What is the main language you speak fluently?
     
    Mandarin
     
    Arabic
     
    Vietnamese
     
    Cantonese
     
    Other